Making (non-profit) newsrooms sustainable: Money, Audience and Identity

09.12.2020. / 10:55

The Annual USAID BMAP Media Forum was held in October this year. This Forum provides an important opportunity to bring together representatives from USAID's BMAP partner media outlets across the region to share best practices and lessons learned, deepen their understanding of global and regional trends, and seed or strengthen partnerships to advance solutions to common challenges in content production and content monetization in the digital environment.

Our partners had opportunity to hear and discuss about the latest trends and changes in journalism, with special focus on Covid-19 pandemic.

Morana Fudurić spoke how to make (non-profit) newsrooms sustainable. She gave an overview on how to finance the media. She said that there is good news that come from both sides of Atlantic, many of grans for media has been opened during the pandemic. In terms of the audience, she said that first step to media is to study your audience, to know your readers, what they want and how they read. In order to avoid an identity crisis in a newsrooms, media need to have in mind that they have specific product which has to be unique. Uniqueness and originalities of the product is something that will get you subscribes and something that will get you a monetary compensation for your work.

Morana Fudurić is a marketing professor, author, and consultant specialized in digital marketing & data driven marketing, integrated marketing communications, and digital media consumption. Conducting survey, experimental and data-driven research in various industries such as retail, media, and telecommunications in Europe and the US.

Here you can watch a presentation. The presentation is in English language.

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