The Annual USAID BMAP Media Forum was held in October this year. This Forum provides an important opportunity to bring together representatives from USAID's BMAP partner media outlets across the region to share best practices and lessons learned, deepen their understanding of global and regional trends, and seed or strengthen partnerships to advance solutions to common challenges in content production and content monetization in the digital environment.
Our partners had opportunity to hear and discuss about the latest trends and changes in journalism, with special focus on covid-19 pandemic.
Vanda Kučera presented trends in media consumption and advertising in the Balkans.
She has been working at I&F Grupa, one of the leading marketing communications networks in southeastern Europe and the Nordic region, since it’s founding in 1997. She has been active in the marketing and communication field, both locally and regionally, for more than 30 years.
Here you can watch presentation on trends in media consumption and advertising in North Macedonia. The presentation is in BHS language with Macedonian subtitles.